Course paths
Start with the role. Each path teaches the Common Sense Selling process from Jim Dunn and John Schumann's books, then applies it to individual selling, manager coaching, or team-wide reinforcement.
For reps
$149One-time · or $27/mo all-access
For salespeople who need a repeatable process for prospecting, qualifying, handling price pressure, and getting decisions instead of vague follow-up.
For managers
$297One-time payment
For leaders who need the questions, exercises, and cadence to coach reps around real pipeline behavior instead of vague activity reports.
For teams
$497One-time · or 4 payments of $147
For sales organizations that want reps and managers using the same language for discovery, qualification, next steps, proposals, and coaching.
All courses
Simple one-time pricing per course. Start with what you need now and add more later — it is all the same Common Sense Selling language and process.
Weekly reinforcement
Short, practical weekly coaching to keep the Common Sense Selling habits alive after the core training.
$49One-time · or $27/mo all-access
EnrollFor individual reps
Mastering the core competencies of selling: prospecting, qualifying, price pressure, objections, and closing plans.
$149One-time · or $27/mo all-access
EnrollFor sales leaders
The questions, exercises, and cadence to coach reps around real pipeline behavior instead of activity reports.
$297One-time payment
Enroll6-week certification
The flagship Common Sense Selling certification, including a personal DISC behavioral styles assessment.
$497One-time · or 4 payments of $147
EnrollBanking edition
The Common Sense Selling method adapted for commercial bankers, relationship managers, and business development officers.
$597One-time payment
EnrollPrices shown are one-time payments. All courses are delivered online through the SalesCoach learning platform.
What makes it different
Proof
The strongest results come when reps stop treating training as information and start using a common process for prospecting, qualifying, proposing, and coaching.
This training has revolutionized my sales process.
Stacy McKibbinAction CoachI finally have a system that is just plain Common Sense.
Roy SlavinPhotoBadge.comClient-centric sales process and sales philosophy that is top class and highly effective.
Unconditional guarantee
We are so confident your sales results will improve after taking SalesCoach that we give you a 100% satisfaction guarantee. Let us know within 30 days that you want a refund, and we will send it back with one click.
You will find value in the program and be able to put it to use immediately. After this training, you will have a process to help you close more business without discounting, get out of dead deals sooner, and sell with more confidence.
Pricing FAQ
One-time course pricing, an all-access subscription, payment plans, and a refund if the training does not deliver value.
Courses are one-time purchases: Monday Morning Sales Coach is $49, Sales Mastery is $149, Sales Management Mastery is $297, the flagship Common Sense Selling certification is $497, and Common Sense Selling for Commercial Bankers is $597. An all-access subscription is also available for $27 per month.
Both options exist. You can buy any course outright for a one-time fee and keep access, or choose the $27 per month all-access subscription if you would rather pay monthly and reach the full library.
Yes. The Common Sense Selling certification can be paid in four payments of $147 instead of a single $497 payment. Other courses are billed as a single one-time charge.
Yes. Use the lessons, tools, and reinforcement against real opportunities. If the training does not deliver practical value, ask for a complete refund.
Yes. Teams and organizations can train reps and managers on the same Common Sense Selling process with shared-process licensing. Contact SalesCoach for team training and volume pricing.
One-time course purchases come with ongoing access so you can revisit modules as you apply the process. The all-access subscription includes the full library for as long as the subscription is active.
Common objections
The answer is usually the same: the selling environment changes, but buyers still need trust, relevance, qualification, and clear next steps.
See all FAQsYes. Modern buyers are more informed, more skeptical, and less patient with generic pitches. Common Sense Selling works because it starts with diagnosis, qualification, trust, and clear next steps before a solution is presented.
The examples change, but the sales problems are familiar: weak qualification, unclear authority, price pressure, stalled proposals, and vague follow-up. The process gives your team a way to adapt the questions to your market instead of memorizing a script.
The goal is not to turn every rep into the same personality. The goal is to give every rep the same discipline: set expectations, uncover the real problem, qualify the opportunity, and earn a clear decision path.
That is exactly why the method avoids pressure tactics. It helps reps ask better questions, listen earlier, and connect the solution to the customer's stated problem instead of assuming what matters.
Email works best when it supports a clear sales process. SalesCoach helps reps write emails that earn the next conversation, confirm meeting agreements, summarize pain, and avoid sending proposals before the opportunity is qualified.
AI can help with research, call planning, follow-up drafts, and role-play practice. It does not replace judgment. Common Sense Selling gives reps the structure to decide what to ask, what to verify, and when the deal is real.
Yes. Remote selling makes structure more important, not less. Reps need better opening agreements, cleaner agendas, sharper questions, and more explicit next steps because informal room cues are weaker.
Yes. The same process applies: set the agenda, create comfort, diagnose the problem, qualify the decision path, and agree on what happens next. The format changes, but the buyer still needs trust and clarity.
Jim Dunn & John Schumann
SalesCoach is not anonymous courseware. It is the online home of the Common Sense Selling method built by Jim and John, the trainers and authors behind the books, tools, and lessons.
Founder, author, sales process architect
Jim founded Whetstone Group in 1992 and helped develop Common Sense Selling into a practical sales process used by thousands of salespeople and managers. His background includes national speaking, sales books, financial services, commercial banking, technology, commercial real estate, manufacturing, life sciences, and professional services.
International sales trainer and course leader
John brought decades of sales and marketing experience from national and international companies into the Common Sense Selling system. His training background spans complex selling, sales leadership, corporate teams, and the online SalesCoach curriculum.
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