---
title: "Do Your Beliefs Support Your Sales Mission?"
description: "Your beliefs drive your behaviors, and your behaviors drive your results. See how negative beliefs sabotage trust and cost you sales."
date: 2015-08-30
source: SalesCoach
canonical: https://www.salescoach.com/blog/do-your-beliefs-support-your-sales-mission/
tokens: 272
---

# Do Your Beliefs Support Your Sales Mission?

Change your beliefs and win more business.

Your beliefs (or attitudes) cause you to behave in a certain way. Your behaviors determine your results. (See Core Competency #2.) Therefore, beliefs play an important part in how successful we will be in our selling career.

Are your beliefs helping or hurting your sales effectiveness?

![Table-8](/images/2015/08/table-8-Do-Your-Beliefs-.jpg)

In today’s world of complex sales, prospects are looking for problem solvers, not product pushers.

These [negative beliefs](/blog/overcoming-self-limiting-beliefs/) mentioned above will create problems if you are attempting to develop [relationships based on trust](/blog/the-trust-formula/). (You’ll push too hard to make a sale, and destroy trust.) Problem solvers have developed more positive beliefs that allow them to function more effectively in a complex, relationship sale - a sale based on trust.

Self-Study Assignment:

Re-read the negative beliefs above and reflect on times when you might have felt that way, and what the consequences were.